Homeless Product Reviews: Piretti Cortino Putter

Piretti Putter Review:

I’ve been looking for a “travel” or “backup”putter for quite awhile. You know, the putter you bring out when it is raining, or you are traveling and have multiple layovers and transfers. My 2001 Scotty Cameron Mil-Spec has been in my bag since I purchased it in early 2002. With all of the turmoil surrounding Titleist earlier this year, not to mention the extremely difficult task to replace a 36” putter I finally decided to take the plunge and get a backup. I did my homework on various putters and even did my usual e-bay trolling to find something that came close- to no avail.

During the last day of the 2011 PGA Merchandise Show, I stumbled on the Piretti Putters booth. After rolling some putts on a 35” putter and speaking with Michael Johnson among others, I decided to spring on a 36” Cortino in the Matte Midnight Black Finish. Of course they only had 35’s there, so I had to have one shipped from the factory. No big. Of course I really haven’t had a chance to use it on a decent green until Memorial Day weekend, so here you go: The Homeless review of a Piretti Cortino.

The Good:
The 1st thing that drew to the Piretti line was the look. From speaking with them, they mentioned that they were committed to making putters like Scotty Cameron used to, you know back in the late 90’s early 2000’s. Since I’ve started playing golf (really in 2001) I loved the black Scotty Cameron Newports (remember those?). Of course they were discontinued before I really knew how to get a hold of one, and good luck trying to get a reasonably priced one on the bay. The deep almost satin black finish on this putter reminds me of those early Cameron’s by Titleist. It’s a nice contrast to the pro-platinum on my Mil-Spec.

After getting the putter I was impressed by the attention to detail. Nice clean milling, smooth finishing and nice crisp lines- including some subtle Ionic style fluting on the back of the plumbers’ neck. From what I gather, what made Scotty Cameron into what he has become was that he took the standard PING Anser series putter shapes and made putters that were much more refined and elegant. You can definitely tell the difference when you put one of the earlier PING Ansers (the ones with the mailing address in the cavity) next to an older Scotty Cameron (Mizuno or Titleist). The lines on the Cameron were clean, and crisp not to mention the milled face of the Cameron vs. the smooth face of the PING. It made the PING look like a cheap(er) copy of the Cameron, not that the Cameron was a copy of the PING. When comparing the Piretti to my Cameron they are pretty close if not the same in this regard. (See picture)

Finally, this putter is milled from Carbon Steel, not the 303 Stainless Steel that most Cameron production putters are made from. Why is this a big deal? Well, carbon and stainless steel are different animals. Stainless is slightly harder which gives a different feel off the putter face. The early Camerons were all carbon steel. I can remember some prototypes and special editions being made from 303 German Stainless (Studio Stainless?). I guess with the rage of the softer ball revolution started by the Pro-V1, Scotty has compensated with making the putter out of a harder material to compensate. I (usually) use the Pro-V1x, which is slightly harder than the Pro-V1, so I prefer the carbon steel to stainless. In using the Piretti over 36 holes I think it has a slightly harder feel than my Cameron, but not enough to be annoying. It was my 1st two real rounds of the year, so I wasn’t using Pro-V1x’s for much of the round(s). I’ll need some more time with them to really give a more accurate assessment.

The Bad:
Ok, this isn’t really bad, but work with me here. Piretti makes putters with a standard of 2.5 degrees of loft. This is different. The standard for putters industry wide seems to be 4 degrees. Does 1.5 degrees really make a difference? It does to this golfer. With my Cameron, my ball positioning in my setup is slightly behind center- like less than a 1/4” from centered between my feet. For my stroke, this is where I seem get the purest roll and best results. When I set up in the same position with the Piretti, the ball would hop- which means there was negative loft on the face which drove the ball into the ground upon contact. Part of it could have been the putting green at this facility which was sloooooooooow to say the least not to mention cut pretty long. The contact sound was not very good, it was a muted thud like sound, not the crisp ‘click’ I was used to from a milled face putter. It was only after a couple of putts on a “normal” putting green I was able to determine that I needed to move my ball position about 1.5” forward in order to get the same roll from my Piretti that I got from my Cameron. Is it a coincidence that I need to move my ball 1.5” due to the 1.5 degrees of loft? I have no idea. Without a high speed camera I’ll never know. It’s just an observation.
While this isn’t a big deal, I just move my ball position depending on which putter I am using for any given round. For some golfers out there, this would be a big no-no even if they were able to figure it out. Perhaps I’m just different (I’ve heard that before, believe me) but it could be a potential turnoff to someone- not to mention perhaps putting some doubt in one’s mind about their putting stroke, where no problem exists. Again, this isn’t a big deal to me, and perhaps I’m nitpicking, but hey. It’s my review.

The Ugly:
Whereas the “bad” portion isn’t really bad, this section is ugly. The only thing that I don’t like about my Piretti Cortino putter is the grip. I believe all Piretti Putters come stock with a rubber ‘Etched’ Lampkin grip. I didn’t think much of it when I ordered it and perhaps the putter I demo’ed at the PGA Show had a different one, but I don’t like the grip at all. For a putter retailing at its high end price point ($275) the grip just feels “cheap”- like it doesn’t measure up to the rest of the product. Even the putter shaft is a True Temper shaft, which is quality. Now that I’m back on the East Coast in the South, where golf season goes hand in hand with high levels of humidity, the grip annoys me- bad enough for me to notice. Of course this is the easiest thing to change, and I am seriously considering a change either to a leather like grip or to a cord, like I have on my Cameron.

Conclusion:
The Cortino series of putters by Piretti Golf is a traditional Anser/Newport styled blade (the Piretti Cottonwood line seems to be more in the line of a Cameron Newport 2 for those who care) which is close to a early Titleist Cameron if not dead on- but with a slight twist. When Scotty Cameron entered the putter market in the early 90’s he raised the bar on what a boutique, professional quality putter was. With the entry of Piretti in the market here in 2011, they are already (in my mind) equal to such boutique putter makers as Bettnardi and Bobby Grace if they have not already surpassed them in overall quality. They aren’t mass produced excuses for a putter like an Odyssey or Callaway or Nike (who’s putter line was a joke before the Method…but that’s another post). This niche is pretty full with the aforementioned Messrs. Bettnardi and Grace. However, the gap has now never been narrower between the top end and the pack- with Piretti leading the charge. As a result, times have never been so good for golfers everywhere with another choice to consider when making a purchase. Thank you, Piretti Golf. www.pirettigolf.com

The "Homeless" Guide to the Northern Trust Open

So it has returned. The Northern Trust Open. What does this mean for the Westside of LA? Besides the Mercedes SUV courtesy cars zipping around to Shutters, Lowe's or Casa Del Mar, it means one thing: rain. As I compose this blog post, it is raining. And dark. Yep. The PGA is in town. Too bad they didn’t flip flop with Pebble or the Phoenix event. The weather was beautiful. Now? Rain. I’ve lived in Santa Monica since Aug of 2007. Every time the PGA is in town, it rains. A ton. Last year, I wanted to play some golf myself on the Saturday of the NTO, and I had to drive to Oceanside, CA to find a course open. Good thing I was continuing to San Diego. So, what is the point of this post? I call it the “Homeless Guide to the Northern Trust Open” enjoy.

Getting there:
Ok. Everyone thinks Wilshire or Sunset are the only ways to the course. Usually, they are. Sunset is a pain in the behind because it is a single lane (mostly) and is windy and full of hills. Wilshire is the largest Northern most East/West artery linking the Westside to Westwood and Beverly Hills.
Don’t use Wilshire heading West from Beverly Hills. Use Olympic, Santa Monica Blvd, or Pico. Then once inside the 405, use 26th or Cloverfield to get up to San Vicente. Now, you can continue on 26th to Sunset to Riviera. But….Don’t do it.
Take a Left on San Vicente (be careful not to speed) and hang a right on Entrada. Wind down the hill and hang a right on Amalfi. Take Amalfi to Napoli and take a Right on Corsica Dr. Welcome to the back way to Riviera.
If you are coming from the South or North, Take Lincoln (heading North Only) or The Pacific Coast Highway (North or South). From Lincoln, Take a Left on San Vicente and your 1st Right on Entrada. From the PCH, Take West Channel to Entrada or Chautauqua Blvd to Sunset.

Once you are there:
Riviera is hilly with some areas to walk. There are a couple of decent viewing areas but it pays to be really early or really tall. It is high comedy to see the “groupies” trying to navigate the cart paths in 4-6” heels.
In the rain it can be muddy and miserable. Bring your mudders.

Where to eat:
Wednesdays and Thursdays are the best nights to eat in Santa Monica. Why? Because all the chefs in town buy the fresh goods at the Wednesday Santa Monica Farmer’s Market. These are the places where I like to go:

Anisette Brasserie- Santa Monica Blvd Between 2nd and 3rd. Great Raw Bar Specials, Upscale, but reasonable (for Santa Monica). Steak Frites are good.
The Yard Santa Monica- Broadway between Ocean and 2nd. Great Beer List, with a executive chef who won one of those cooking reality shows. You are welcome.
Joe’s Pizza- Next to the Yard, Broadway between Ocean and 2nd. If you want a genuine NYC slice of pizza. Go there. End of discussion.
Sonny McLean’s- Wilshire on the corner of 26th. My usual hangout. Boston centric bar. New food items are good. So are the beers. Celtics/Bruins/Sox Spring Training will be on the TV.
South Santa Monica- Wilshire on the corner of Stanford. Upscale Bar food with a distinctive Southern Twist. Actual Southern Grits and Chicken & Waffles.
Santa Monica Seafood- Wilshire and 10th. Yes please. If you like seafood, this is it.
Casa Del Mar- Appian Way and Pico Blvd. Sunday Brunch is killer.
Shutters on the Beach- End of Pico Blvd and Ocean Front Walk. Sunday Brunch is where to be.
Urth Café: Main St between Strand and Hollister. Think of a Starbucks combined with a Bistro and mashed with a wine bar. Boutique coffee and small plates, with a local decent wine selection and homemade “sustainable” ice cream. Yeah. Expect to pay for it too.

Where to drink:
Ok, besides the Yard, Sonny’s, and South, here are some option.
The Hideout- West Channel Road in Pacific Palisades. Basically at PCH & West Channel. Small, cozy bar with upstairs lounge. Have seen some celebs there. Not bad.
The Huntley- 2nd St between California and Wilshire. Top floor bar in the Huntley Hotel. Boutique hotel with a restaurant/lounge/club. Best place to catch a sunset. Lines after 10pm on Friday/Sat night.
The Viceroy- Ocean Ave & Pico Blvd. You’ve seen this outdoor poolside bar on TV. Like the Huntley, but you can get a cabana.
Chez Jay- Ocean Ave across from Hotel California. Classic LA Dive. Might see an ‘A’ lister trying to be on the DL. Pretty Chill.
Big Dean’s Ocean Front Café- Ocean Front Walk at the Santa Monica Pier. Total Surfer Dive. Picnic Tables out front, sat next to Laird Hamilton last time I was there. Great Burgers Too.
My Father’s Office- Montana Ave between 10th Ct and 11th St. Great Craft Beer List. Best Burgers in town (Dean’s is a close 2nd). Small, no reservations. 1st come, 1st serve.
Ye Olde King’s Head- Santa Monica Blvd and 2nd St. British Pub with a Pacific Ocean View. Soccer is always on. Karaoke on Sunday Nights.
Speaking of Karaoke, the Gas Light, Wilshire between 20th and 21st streets. They only do karaoke and never close. I’ve been there at 6am on a Tuesday morning. Trust me.
Main Street Santa Monica- Lots on Bars/Clubs/Restaurants. Most are walking distance concentrated between Hollister St and Marine St.
Cabo Cantina- Wilshire in Brentwood, Santa Monica on the 3rd St Promenade, and Venice at the Pier. Yep. Happy Hour from 4-7 and from 10-12 every day. Do I hear……shots?

If you have some time, you can always stroll along Ocean Front Walk down to Venice and see the “freak show” or jog along Palisades Park (run along the cliffs above PCH along Ocean Ave in Santa Monica) or even try the (in)famous Santa Monica Stairs (Adelaide Dr & 4th St). So there you have it. Ignore the Sunset Strip or Beverly Hills. Stick to Santa Monica/Venice/Brentwood. Then you won’t have to worry about traffic!!!

A window into Women’s Golf through the eyes of a Single Man…

Over the last year or so, I’ve been “consulting” for a start-up golf club company. The name of said company will be redacted for the time being, but they are focused only on the women’s game. The women’s game of golf is pretty much underserved at all levels, and I am using my shiny new MBA powers to make this company grow and become self-sufficient. How did I get involved in this you ask? Well, it all started with a program put on by my alumni office titled “How to Play Business Golf”. Usually when you see these things you roll your eyes. I know I do. I went to the event to 1) network, being as I was in a new city on a new coast and 2) to possibly play a round at the course (they were giving a discount). The course (The Links at El Segundo in LA) was not really my cup of tea. I did get to hit the driving range where a friend of the guy in the alumni office was set up- he had just gotten some prototypes made for his fledgling new start-up. I got to meet the guy and hit some drivers and roll some putts. The drivers were good. I really didn’t understand or like the putters. Oh well. Shot the guy a follow-up e-mail the next day thanking him for the opportunity to test his clubs and that was it.

Fast forward about a year later. I was cleaning out my inbox and came across the e-mail. I looked up his website and dropped him a note since he was looking for “beta testers”. Got a response saying the website was old and that the company’s focus had changed- women only. That was interesting and I responded (like the unemployed job hunting soon to be MBA graduate should) that if needs any help, let me know what I can do. That led to signing a NDA and receiving a copy of the 15 page business plan. After reading it, I responded with a 22 page response basically tearing it apart (but in my newly learned MBA nice way!!). This led to me giving “advise” and doing a lot of thinking/strategizing about this company. I’ve never had any kind of sales experience or anything else so while I was sending out resumes- this was a good way to keep my mind occupied- besides it was in the golf industry.

I doubt any other golf company would let me do or suggest any programs or present thoughts like I have been to this start-up CEO. I can’t e-mail or call the CEO of Titleist, or Nike Golf (who needs the help) and say “Look dude, you really need to do this…..” like I can here. Perfect opportunity for me; new industry, new role, new everything. Besides, did I mention it’s in golf?

This opportunity has really opened up my eyes and opened some new (potential) doors. I’ve got to meet a bunch of new people, who I’d never would have met otherwise. I’ve been exposed to women’s sports through my sister who played travel softball growing up, and through my own coaching (I played Div I baseball, and have coached numerous baseball and softball players) and observations. I know that women’s sports are a completely different animal from men’s but when it came to golf, I was stunned at how shocked I was and how I really needed to re-think some of my notions when it came to the woman golfer- especially since I have acted (and am now acting) as a de-facto player representative. Here are some of them:

Entitlement

The 1st (and so far only) time I got to “product rep” at a tournament was at a ladies mini-tour event. I basically rammed this idea down the throat of the CEO as he didn’t want to do it. If I’m going to be spending my time and money (I’m not getting paid for any of this) working on this company, I need to know if it has a chance. So I got the ok from the CEO and the tournament to show up. The venue was less than optimal and really set up to fail (for us), but I think I gained some positives from the experience. One thing when dealing with the more advanced player was the overbearing demand for attention and free stuff…

“So what are you going to do for Tour players?”

Excuse me? Who are you again? Granted, I know who you are. I have done my market research (though there is a fine line between market research and … what… internet stalking?) and know you aren’t on the LPGA Tour. I don’t care how many Golf Channel shows you were on. We are a start-up. That means not a lot of $$$. I can’t sponsor you. I might be able to give you a free putter. That’s about it. But, I’m not going to give you product (putter) and spend precious time and resources on you if you are just looking for some free stuff on a whim. Just because Yes! (Didn’t they go bankrupt?....hmmmmm) or Rife or PING gives you free stuff doesn’t mean I can or will. I know you have friends who are much more successful than you. But really. Get over yourself. Why am I going to partner with you so you can go out there and suck? Really. How does that help my company’s cause? If you are consistently spinning up 75’s on a mini tour, perhaps you might want to re-evaluate some things. If you think my product is a tool to possibly help you lower those scores, I’m all ears. But there is a MAJOR difference between asking for something and demanding something. Again, GET OVER YOURSELF.

Stereotypes:

“So, have you found a wife yet?”

An older woman who was hanging around the venue actually asked me that while I was standing..er..hovering near the putting green. I thought she was joking. She wasn’t. Ok, I know. Young(er) male hanging around a woman’s event populated with woman close to my age if not my age. Looks really weird. I know. Believe me. I had some major reservations about it. I’d like to think that I am professional enough to concentrate so my focus is on the product and not trying to get laid. I think the golfers would be able to sense that. Besides, I’m never been confused for being “hot” or “attractive” so I didn’t think it would be an issue in the opposite scenario. All it takes is one whisper and I lose all credibility (if I ever had any in the 1st place). OK, one golfer who I have a mini crush on was there. (What is the cut off on a crush anyway? 10? 15? 21?) She was much more attractive in person than in picture. However, that’s just an observation from about 30 feet away. Didn’t hear very good feedback about her “personality” though. Oh well.

I don’t know if my being there detracted from the product I was trying to sell/demonstrate, or not. I’ve never played junior golf, so I don’t have any friends (female) who I can call and say “here, try this”. I don’t know anyone in the golf industry either professional players or manufacturing. Hell, I’ve never had a service or sales job before. However, the two (2) yes, two (2) pros who rolled some putts with one of my putters bought (yes ladies, bought) or ordered one (gave it to her for free because she was willing to pay and I had to make what she wanted). So that’s 100% sales but less than 5% of exposure to the product. Still better than nothing. I think I might need to re-think the approach. I was hoping just a static display where if the ladies were interested in the product they would roll some putts and I could come over and explain the product and such. This way I’m not in their face or being the sketchy random guy bothering them while they tried to practice. Or so I thought. I guess not so much. Oh well. Perhaps they were feeling too entitled.

The Phenomena of the “Daddy Caddy”

I heard about this previously. I hope that by the time some of these ladies reach the LPGA (if they do) this won’t be an issue. But. Holy Crap. Perhaps your daughter might play better if you aren’t constantly in her face or giving her “coaching” advice that is suspect at best. Dude. Even I know that what you are spewing forth is 100% BS. She, however is eating it up (or letting on that she is) because you are her father. Unbelievable. There were some Dads who were really cool. I even got to strike up some conversations with them. One even bought a putter (for himself). Others…..not so much. Might be more of a personality thing or the fact that I am a “boy” and that “boys are bad” for their golf career or life. Too bad for you this “boy” has survived terror attacks and has led men and women in combat. Don’t make me crush you. Especially in front of your darling daughter.

I’m not going to chase down or schmooze a dad to get access to a player. If she is on such a lockdown that she can’t try out a new club because Daddy hasn’t given the ok… well, then I guess our stuff isn’t good enough for you. Your loss. Any yes, that even includes Mr. Wie.

Barriers to Entry

Why is there a Starbucks on every street corner? Because every space Starbucks takes, that is once less space a competitor can take. The technical term is “Strategic Lockout”. I knew that the major manufacturers paid some attention to women’s golf, but looking at their staff rosters (no women) and support at LPGA Tour events (no equipment trucks, no reps, no nothing compared to a PGA Tour event) I was un prepared for the amount of “support” some companies “gave”. A father of one of the competitors told me that his daughter (who isn’t anyone special in the golf world) can get free clubs from a certain manufacturer anytime she wants. I guess that can explain the highly developed sense of entitlement I ran into earlier. It is kinda like the frat guy surveying the bar at last call and looking for a chick who is DTF. Is she the best looking one there? Probably not. Will you see this girl again? Doubtful. What if she turns out to be a superstar? Then you got lucky (in more ways than one). So the parallel I guess is if she makes it on tour or dominates in college, she’ll keep using their stuff and maybe turn out to be the next Annika. If not, no big loss other than a set of clubs. Having to compete with this kind of firepower is very eye opening. I knew that there would be some issues, but every girl who plays college or even junior golf? That was interesting. Hmmmmm. I guess I need to have a product that outperforms what they are using, and be able to frame it in a way so it make sense for them to try out our stuff. I guess that is why I have an MBA- to figure this kind of stuff out.